Revlon Announces Launch of New Senior Notes Private Placement

Revlon, Inc. has announced that Revlon Consumer Products Corporation (“RCPC”), intends to privately place approximately $75 million in aggregate principal amount of senior notes due 2011.

RCPC currently intends the issuance of the notes to be a reopening of and on the same terms as the 9 1/2% senior notes due 2011 issued by RCPC under an indenture dated as of March 16, 2005. If the issuance of the notes is not a reopening, the notes will be issued under a new indenture, which contains the March 16, 2005 indenture terms.

The net proceeds from the private placement are expected to be used to assist in funding the Company’s previously announced strategic growth initiatives for general corporate purposes and to pay expenses incurred from the private placement.

The notes will be sold only to qualified institutional buyers in reliance on Rule 144A, and outside the U.S. in compliance with Regulation S under the Securities Act of 1933. The proposed issuance of the new RCPC notes will not be registered under the Securities Act of 1933, and may not be offered or sold in the U.S. without registration or an exemption from registration.

The private placement is expected to be consummated in August 2005, subject to customary conditions, but there are no assurances that it will be consummated.