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April 11, 2006
By: TOM BRANNA
Editor
Revlon Inc. announced that its artificial nail and false lash products will appear on shelf with a fresh, new look and exciting technology. To enhance consumer communications, the new packaging features a color-coded system consistent with Revlon Beauty Tools carding. A color bar on the front of the new packaging denotes the specific body part the product is designed to address (blue: pedicure, green: manicure, pink: lashes/eyes) for added consumer ease and accessibility. Each card also features an image highlighting benefits and the end beauty result.
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