Revlon Dreams in Full Color

Revlon, Inc. posted positive results for the second quarter ended June 30, 2010. Net sales rose 1.8% to $327.7 million. According to the company, the increase was driven by higher net sales of Revlon color cosmetics and Revlon ColorSilk, partially offset by lower net sales of Almay color cosmetics and Mitchum anti-perspirant deodorant.

However, in the U.S., net sales fell 6.9% to $179.3 million. The decrease was primarily driven by lower net sales of Almay color cosmetics due to the cycling of the 2009 launch of Almay Pure Blends, as well as lower net sales of Revlon beauty tools and Mitchum anti-perspirant deodorant – partially offset by higher net sales of Revlon color cosmetics.

Net sales for the first six months of 2010 increased 1.3% to $633.2 million. In the U.S., net sales decreased 4.2% to $361.4 million.

Commenting on the financial report, Revlon President and Chief Executive Officer Alan T. Ennis said, “We continue to execute our business strategy with a keen focus on building our strong brands and further developing our organizational capability globally. In the second quarter of 2010, we delivered improved cash flow and competitive operating margins, while significantly increasing advertising investment to enhance our marketplace competitiveness.”

Ennis continued, “A key driver of our business is launching innovative, high quality consumer preferred products to the global marketplace. During the quarter, we introduced Revlon Grow Luscious mascara, Revlon Just Bitten lipstain + balm and Almay One Coat Dial Up mascara. Additionally, during the quarter, we signed one of Hollywood’s hottest stars, Kate Hudson, as the newest global brand ambassador for our Almay brand.”

Ennis concluded, “The economic environment remains challenging and we continue to manage our resources carefully, with a focus on the long-term, profitable growth of our brands.”