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The initial launch, set for debut in 2027, will feature fragrances inspired by the brand’s ocean-driven lifestyle.
March 17, 2026
By: Lianna Albrizio
Associate Editor
Revlon has signed a second global licensing agreement with Iconix International Inc. to develop and launch the first fragrance collection for Salt Life.
Set to debut in 2027, the collection will bring the coastal lifestyle brand into the beauty category. Officials said fragrance represents roughly a quarter of Revlon’s portfolio, and the company is committed to strategically expanding this category with lifestyle‑driven brands.
The initial launch will feature fragrances inspired by the brand’s ocean-driven lifestyle, with plans to expand later into personal care and adjacent beauty categories. Officials say the collaboration combines Salt Life’s expanding lifestyle platform with Revlon’s expertise in fragrance creation, brand building and global distribution.
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