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East London fashion brand is best known for biker jackets.
February 23, 2018
By: Christine Esposito
Editor-in-Chief
Revlon has signed an exclusive global license agreement with contemporary UK-based fashion brand AllSaints Retail, Ltd. for the development, marketing, and distribution of fragrances and ancillary products. Established in 1994 in, AllSaints is known for its iconic biker jackets and its East London attitude. “We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection,” said William Kim, CEO of AllSaints. “Revlon's strategic approach is perfectly aligned with our brand vision and global growth focus,” he added. “As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.” “We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent,” said Serge Jureidini, president, Revlon, Elizabeth Arden and fragrances at Revlon. “AllSaints' impressive footprint and customer-centric mindset is perfectly aligned with Revlon's strategy and our focus to accelerate our global business,” he noted.
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