Revlon Taps Google For Valentine’s Promotion

Revlon rolled out a unique collaboration with Google: an animated, shareable Valentine’s Day e-card powered by Google technology. Beginning today, consumers will be able to create a personal Valentine’s Day .GIF allowing them to send bespoke messages of love to someone special, making each consumer part of Revlon’s worldwide “Love Is On” campaign.

Using Google technology consumers simply select their favorite Revlon Ultra HD Lipstick Color, upload an image of their Valentine (or themselves), and watch as the perfect kiss – the physical symbol of love – is placed directly on their cheek. The result is a shareable .GIF, with a special love note that can be placed on any social media channel (e.g., Facebook, Instagram, Twitter, Google+) or personal email making this the perfect e-card of choice for Valentine’s Day. Consumers are encouraged to use the hashtag #LOVEISON when sharing on social media for a chance to be featured on the Revlon Global Love Beacon in Times Square.

“What Revlon has done is incredibly smart and incredibly cool,” said Brian McDevitt, industry director, Home & Personal Care at Google. “This unique collaboration marries Google technology with the functionality and reach of our expandable engagements ads. It’s also the first time a brand has invited users to upload to and create content directly within an engagement ad.”

More info: www.Revlon.com