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November 3, 2000
By: TOM BRANNA
Editor
Revlon today announced the selection of Kirshenbaum Bond & Partners, New York, to handle the launch, national product advertising and promotions for Revlon Skinlights Face Illuminators, a new line of skin brighteners.Revlon Skinlights Face Illuminators is a collection of oil-free lotions, loose powders, stick makeups and a sheer scent fragrance that is intended to create an entirely new makeup category: Skin Brighteners. Skinlights was designed to meet the changing needs and desires of women who are less inclined to use foundation but still want to enhance the look of their skin. Skinlights will be available for sale in the U.S. in January.“Revlon has created an innovative new category and was looking for an agency that could capture the broad appeal and playful spirit of the products,” said Cheryl Vitali, executive vice president and general manager of the Revlon Brand Equity Group. “We chose Kirshenbaum Bond & Partners for this project because of their successful product launch experience and creativity in the beauty/fashion industry.”“We are thrilled to be working with one of America’s truly iconic brands,” said Rosemarie Ryan, managing partner/president, Kirshenbaum Bond & Partners.
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