Rexam Releases Personal Care Catalog

Rexam Personal Care has debuted a new way for industry professionals to easily find and choose innovative packaging solutions, with the debut of its market- and application-oriented 2012 product catalog.

According to Nathalie Nowak, Rexam Personal Care’s Global Director of marketing and innovation, the company’s catalog is configured to meet the needs of busy executives seeking compelling packaging solutions specific to an expertise, application zone or to a formula.

“Rather than recreate the typical catalog, our task was to invent an invaluable tool for brand owners, designers, manufacturers and marketing people in cosmetics and toiletries,” Nowak said.

Included in each section is a summary of every product’s value proposition, overview description and both customer and consumer benefits.

“Like our very business, the catalog is market-facing, and helps our customers imagine the packaging possibilities for a wide range of product applications,” she said.“It is a remarkable solutions book that belongs on the desk of every industry professional.”

For a copy of the 2012 Rexam Personal Care product catalog, call your Rexam representative or visit www.rexam.com/personalcare.