Rexam Rolls Out Range of Lipgloss Applicators

The international teamwork of Rexam Personal Care Division project groups has led to the creation of the first significant lip gloss applicator category advance in decades, according to the company. Called Glossy Days, the initial collection includes eight patented lipgloss applicators, each with its own unique visual and tactile appeal.

The range also features promotional demonstration tools with fun illustrations. Rather than a simple brush, or flocked tip, each Glossy Days applicator’s design geometry and material—soft, transparent and flexible—is thoughtfully designed for clean, comfortable, elegant and fun usage that enhances the consumer experience with a unique tactile sensation and provides perfect makeup results, said the company. In addition, a flexible wiper is designed to permit easy and efficient application. Available for a selection of Rexam stock products and fully customizable as well, the Glossy Days collection will be refreshed every nine months.

More info: www.rexam.com