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Sampler technology on display in necklace.
January 5, 2012
By: TOM BRANNA
Editor
The head-turning, Swarovski-crystalled necklace worn at the Luxe Pack Show in Monaco was a stunning one-off meeting of the design flair of La Factory, and Rexam’s sampler technology. La Factory, the France-based packaging solutions provider to the fragrance industry, created the gold and silver-toned cylindrical sheaths, which cleverly housed Rexam Sof’Press mini-dispensers.It was chosen for its slim dimensions, appealing ergonomics and powerful spray characteristics, according to the company. Sheathed in sparkling Swarovski crystals, the appealing amulets—worn about the neck with distinctive lariat necklaces—created a buzz throughout the exhibition hall. “With this dressing mixing metal and crystal, La Factory has rewritten the code in packaging by turning the Sof’Press into a jewel,” said Remi De Precourt, sales director at La Factory. “When you can win the attention of a crowd of industry professionals as experienced and savvy as this one here at Monaco, then you know you have something special,” said Emmanuelle Hermandesse, category manager – mini-products, for Rexam’s Personal Care Division.“Today’s mini-product programs are powerful tools for exciting current customers and ensuring the success of a new launch.And our ability to work with customers to capture consumer attention is truly exciting.” Added Hermandesse, “This collaboration marked the successful teaming of two packaging industry suppliers and represents the way such high-impact promotions can be created.Cosmetic companies strive to create new promotional ideas and it is our role, as suppliers, to work as a team and provide the global support to ensure success.“ More info: www.rexam.com
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