Rhode Hits Sephora

Rhode, Hailey Bieber’s beauty brand, has hit Sephora shelves.

The launch – slated to be the largest in the retailer’s history in North America – is available to shop at Sephora online and in all stores across the US and Canada with additional plans to roll out to the UK this fall.

“Just over three years into our business, we’re thrilled to bring our core line-up of essentials to our customers where we know they are already shopping and want to see us,” said Lauren Ratner, cofounder, president & chief brand officer of Rhode. “Sephora allows us to bring the world of Rhode to even more people and continue building the brand in a meaningful and interactive way.”

Over the last year, there’s been over 2 million unique searches for Rhode across Sephora’s site and app. The brand has come a long way since it first launched in June 2022 with a line of efficacious skincare and now, high-performance color cosmetics. With each launch inspiring category and culture shifts at large, per officials, Rhode is currently the fastest-growing brand in the skincare industry.

The launch follows Happi Top 50 Company ELF Beauty’s $1 billion acquisition of Rhode – a move signaling Rhode’s next chapter of global growth, officials said.

“My goal since day one has been to bring Rhode to as many people as possible, however they prefer to shop, whether that’s online or in-person,” said Bieber, founder, chief creative officer and head of innovation of Rhode and strategic advisor to ELF Beauty. “Sephora, with its global footprint, was the perfect partner to help bring my vision to life.”

Product Lineup

At Sephora, customers can expect the visual identity the brand has built through past activations and community pop-ups, inclusive of classic grey glossy builds with sleek soft edges and mirror moments for content. The retailer will carry Rhode’s core product assortment including its best-selling Peptide Lip line, skincare products and pigmented blush. To celebrate the new partnership, Rhode and Sephora will bring back three of the brand’s previously limited-edition Peptide Lip Treatments and Tints (in strawberry glaze, salty tan and jelly bean).