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Rhodia Launches Renewable Surfactant of Vegetable Origin

Rhodapex ESB-70 NAT is on display at Stand No. L36.

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By: TOM BRANNA

Editor

Global specialty chemicals producer Rhodia Novecare (Stand No. L36) has introduced Rhodapex ESB-70 NAT, a vegetable-based SLES (sodium laureth sulfate) ideal to formulate natural and high performance shampoo, body wash, liquid hand soap and detergents. Rhodapex ESB-70 NAT is based on ethylene oxide made from sugar cane and lauryl alcohol sourced from palm oil. This unique petrochemical-free and preservative-free SLES is suitable to design Ecocert cosmetic formulations.

In addition to its eco-friendly profile, Rhodapex ESB-70 NAT presents a carbon footprint highlighting a thirty percent reduction in Green House Gas emissions as compared to conventional SLES. This CO2 footprint results in particular from energy generation from sugar cane wastes during the upstream production steps.

Moreover, this new surfactant is available in a high active form (70%),
reducing the overall volume shipped and stored, and therefore contributing to preserve the environment.

“We have designed this renewable and vegetable-based SLES in response to consumer demand for sustainable products, without compromising performance and sensorial benefits,” commented Sébastien Méric, vice president, home and personal care, Rhodia Novecare. He added “With Rhodapex ESB-70 NAT, Rhodia offers formulators an eco-friendly and efficient alternative to conventional SLES, one of the most widely used surfactants in various cleansing and detergent products.”

More info: Rhodia Novecare, Tel: +33 153565245; Website: www.rhodia.com/en/our_company/businesses/novecare/index.tcm

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