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The study was conducted with scientific modeling and data analytics.
July 15, 2024
By: Melissa Meisel
The Research Institute for Fragrance Materials (RIFM) debuted a new video detailing the results of a peer-reviewed research paper showing how low human exposure to fragrance via consumer products really is.
RIFM conducted the study in collaboration with scientific modeling, data analytics and computing company Creme Global to compare the fragrance exposure of the most loyal product users – those who use fragranced products the most – to internationally recognized safe-use thresholds.
“We believe that all consumers deserve to have peace of mind about the products they use without having to decode technical language,” said RIFM Marketing Communications Specialist Olive Chon. “Our short, simple videos are integral to our commitment to making our science more accessible.”
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