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Developed in partnership with three of Rimmel London’s’ creator crew partners, the mascara delivers 350% more volume.
January 13, 2025
By: Lianna Albrizio
Associate Editor
New year, new perceptives. And for Rimmel, no better way to refresh new perceptives than with a new mascara.
Rimmel’s first bonding serum mascara, Wonder’Bond, instantly revitalizes lashes for longer, smoother, healthier-looking lashes with up to 350% more volume, per the brand.
Developed in partnership with three of Rimmel London’s’ Creator Crew partners – Ria Caeliya, August Kamrai and Alyssa Lorraine – the unique formula is powered by Rimmel’s biotin bonding complex. Biotin improves the overall keratin infrastructure in the lashes and prevents lash fall out; arginine, an essential amino acid, and Pro Vitamin B5 strengthens and conditions; clover flower extract contains flavonoids and antioxidants offers protection against environmental damage; and tetrapeptide promotes overall lash health and vitality.
The precision brush coats and lifts even the shortest lashes from root to tip. This smudge-, flake- and clump-free mascara lasts for up to 18 hours.
In consumer tests, 82% of users agreed this mascara gives lashes ultimate length and 89% agreed lashes looked fuller.
Wonder’Bond Bonding Serum Mascara is available everywhere Rimmel is sold, in the makeup aisle.
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