Rinna Beauty Expands Into Eye Color Cosmetics

Two years after bringing new style, attitude and confidence to lips, Rinna Beauty is batting its lashes in a new direction with what the brand is calling three sophisticated, bold and brassy Iconic Eye Kits.

Featuring a captivating eye shadow palette with four coordinated colors in a chic Rinna Beauty compact, the kits also include a double-ended applicator brush, eye crayon for lining, and the new Lash Out Mascara, a jet-black vegan formula, to finish off the look by volumizing, lengthening and curling lashes to frame an eye-conic look.

 

“Eyes have been in our sight since launching Rinna Beauty,” said Founder Lisa Rinna. “They provide a window into the soul and how we see and appreciate beauty. Like lips, they are how we connect and express ourselves. Our Iconic Eye Kits are an all-in-one collection of essentials that let others see who you want to be and how you are envisioned.”

Smoke Show Iconic Eye Kit: This palette consists of an array of colors that allow users to create their own signature look. Wonderfully wearable in matte, shimmering and sparkle finishes, the kit includes one Diamond Noir Eye Crayon; a Lash Out Mascara; Smoky Quad Eye Shadow Palette; and brush.

 

Be Extra Iconic Eye Kit: Ideal for a night out, the kit includes a Diamond Noir Eye Crayon; Lash Out Mascara; Be Extra Quad Shadow Palette; and brush.

 

Better Naked Iconic Eye Kit: This palette of nude shadows is the perfect all-occasion quad designed to easily transition from day to night, and the mocha Eye Crayon in this kit is as silky as your morning espresso. Kit includes one Luxe Latte Eye Crayon; Lash Out Mascara; Better Naked Quad Shadow Palette; and brush.

 

The Rinna Beauty Lash Out Mascara lengthens and curls the lashes to make them look fuller. Its unique blend of polymers and natural waxes deliver a form-fitting lash adhesion that promotes curling and definition. Nylon spheres stretch and align themselves to create big lash volume. Biotin, Vitamin E, and coconut oil enhance the lash-conditioning benefits. Lash Out Mascara is also sold separately. 

 

The Eye Crayons are thicker than a traditional eye pencil, and the creamy formula is long-wearing and easy to apply either directly to the eye or with a brush for a thinner line. They offer the versatility of blending, defining or filling a lash line for soft or intense looks.

 

Like all Rinna Beauty products, the Iconic Eye Kits are vegan and free from phthalates and parabens, as well as cruelty free.

 

The Iconic Eye Kits and all Rinna Beauty products are available here.