Marketing News

Rinse, Recycle Repeat

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By: TOM BRANNA

Editor

With statistics showing that nearly half of Americans do not recycle their beauty and personal care products, Garnier and DoSomething.org have teamed up to launch a national campaign and college campus competition to educate America’s youth about the importance of recycling beauty products. 


The goal of the Rinse, Recycle Repeat campaign is to tap into the “#empties social conversation” and educate young people on the importance of bathroom recycling.


To drive participation, Remi Cruz, a lifestyle personality and YouTuber known for her popular channels MissRemiAshten and RemLife, will serve as the face of the campaign. 

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