Rodan + Fields Beauty Says ‘Love What You See’

Rodan + Fields Beauty, LLC launched its first multi-media brand campaign, Love What You See. It celebrates personal evolution shaped by experiences lived, lessons learned and the skin that reflects it all.

Company executives say the campaign reinforces Rodan + Fields’ commitment to delivering visible, science-backed results through dermatologist-developed formulas. At the same time, it supports women through every stage of their skincare journey. That journey starts from the first pimple to discoloration, dryness and wrinkles caused by fluctuating hormones associated with pregnancy and menopause. It marks a pivotal moment in the brand’s evolution. R+F reintroduces itself to the broader beauty landscape with an omnichannel, affiliate-fueled business model and an expanded retail presence at Ulta Beauty.

The Power of Science

Founded by dermatologists Dr. Katie Rodan and Dr. Kathy Fields, Rodan + Fields believes in the power of science to deliver visible skincare results. It starts with countless clinical trials in the lab to breakthrough innovations and proprietary technologies used by millions of women today. R+F celebrates the real-world moments and real results that shape skin and sense of self. The Love What You See campaign extends that mission. It combines dermatologist-developed, women-backed science with emotional storytelling. That shifts the conversation from surface-level beauty to the lasting power of truly loving what you see.

“At Rodan + Fields, skincare has never been just about products, it’s been about the journey. Your skin tells your story. Every line, glow, and change reflect who you are and who you are becoming,” said Chief Commercial Officer Anncy Rowe. “In research, we saw that decade after decade, women become more self-critical and less accepting of their looks. Love What You See flips the script and invites women to embrace the full, unfiltered journey. Not just the polished moments, but the real ones: the pivots, the progress, the growth. This is about more than skin-deep beauty; it’s about redefining confidence on your own terms.”

A Robust Campaign

The robust 360 campaign includes CTV, YouTube, Spotify, influencer, dermatologist partnerships, Hearst content integrations, social storytelling and more. The campaign meets consumers at every moment in their skincare journey. Every touchpoint of the campaign is designed to reflect the emotional and scientific pillars that make R+F a trusted leader in skincare.

As part of the campaign launch, Rodan + Fields is partnering with La La Land Kind Café, a purpose-driven coffee shop. The café will host a one-day pop-up experience in SoHo, New York City on May 29.

Combining Kindness and Coffee

“We’re excited to bring La La Kind Café to New York for the first time alongside Rodan + Fields,” says François, founder of La La Kind Café. “Their campaign is all about reflection and self-celebration, which aligns perfectly with our mission to serve kindness in every cup.”

More than a traditional brand activation, guests will be welcomed with custom coffee drinks wrapped in affirming messages. They’ll be encouraged to reflect in interactive mirrors that remind them of how far they’ve come. They’ll be guided by the R+F Dermatologist Advisory Board in personalized skincare consultations rooted in science. Company executives said the experience brings Love What You See to life in its most tangible form where science meets self-celebration. Every guest is invited to feel grounded in their story, confident in their skin, and proud of the journey that brought them here.