Company News, Marketing News

#RootedinScience Scholarship Supports Black Students Pursuing STEM

P&G’s Royal Oils by Head & Shoulders and Pantene Gold Series join forces with CVS Beauty for second year of scholarship program. Applications are due March 7.

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By: Christine Esposito

Editor-in-Chief

Following its first successful year, Royal Oils by Head & Shoulders and Gold Series from Pantene, two Procter & Gamble (P&G) haircare brands, have opened the second round of its Rooted in Science Scholarship. CVS Beauty, a supportive partner in wave one, will also be a partner in the second wave, according to the P&G lines.
 
In partnership with UNCF, Royal Oils and Gold Series have pledged a $1 million commitment over five years to support Black students pursuing STEM degrees. Each year of the scholarship program, about 20 students will be awarded a total of $10,000 in scholarships over two years, totaling $200,000 each round.
 
Applications can be submitted through March 7  and recipients will be announced in May 2022.
 


 
The scholarship program aims to empower Black college students to continue pursuing classes and career opportunities in the STEM space at an accelerated pace. Studies show that while the top four majors for Black students are in STEM fields, including business and accounting at 17.1%, sciences at 12.4%, social sciences at 7.9%, and engineering at 7.6%, According to recent Census data, Black students are leaving STEM majors at a higher rate than White students, even with the same entry rate. The Rooted in Science Scholarship program is working to help reverse that trend.
 
“As a Black female scientist, I know how much representation matters,” said Dr. Rolanda Wilkerson, P&G Beauty Principal Scientist. “It’s critical that we continue to foster diversity within STEM fields, as we need the next generation of Black minds to continue to innovate and develop products that better meet our needs. On behalf of Royal Oils and Gold Series, I am proud that we have the opportunity to encourage Black women and men to continue making a difference in the STEM space and pursue their dreams.”
 
As two brands that are #RootedinScience, Royal Oils and Gold Series launched the scholarship in 2020 to support the growth and development of future Black STEM-focused innovators. Gold Series from Pantene was formulated by a team of Black scientists, Ph.Ds., dermatologists and stylists who understand the unique needs of textured hair and provides superior moisturization. Through decades of cutting-edge innovation and technology, plus on-going research of textured hair, Royal Oils by Head & Shoulders was also developed to deliver superior scalp care and moisturization for any style.
 
“UNCF is excited to continue working with Procter & Gamble brands, Royal Oils and Gold Series, to help impact the lives of many students majoring in STEM who may not have the financial means to further their education after earning a high school diploma. With this support, more Black students will have the opportunity to earn STEM degrees and begin meaningful careers in the 21st-century workforce,” said Chad Womack, UNCF Senior Director, National STEM Programs and Initiatives.
 
The Rooted in Science Scholarship is administered by UNCF, an organization dedicated to helping as many talented, deserving Black women and men as possible get to and through college successfully. 

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