Ruffing Promoted at Lubrizol

The Lubrizol Corporation promoted Malte Ruffing to global marketing manager, hair care. Ruffing, who brings more than 10 years of technical, sales, and marketing experience in the business to his new role, joins Marie Ollagnier and Timothy Roach as part of the marketing team responsible for setting long-term growth strategies for the hair care, skin care, and bath and shower markets respectively. These changes will enhance Lubrizol’s ability to focus on end use market trends and unmet needs, accelerate product innovation, and define the long-term strategies that will drive the business.

In his new position, Ruffing will lead strategy development and implementation to drive profitable growth in Lubrizol’s hair care ingredients business, which includes leading global brands such as Carbopol rheology modifiers, Merquat and Sensomer conditioning polymers, and Fixate styling polymers.Based out of Frankfurt, Germany, he will work closely with the R&D, product platform and sales teams around the world to lead innovative growth programs based on new products, formulated solutions and focused sales development.

Vince Misiti, global business director, personal care says “The addition of Malte to our team not only completes a very strong global marketing team, but also enhances our overall leadership in the personal care business. The team’s broad and complementary skill sets will enable us to provide innovative and valuable solutions to make our customers more successful.”