Company News

Rusk Expands Its Reach

New partnership with hair extension line.

Author Image

By: TOM BRANNA

Editor

SHE by SO.CAP.USA Hair Extensions, a provider of natural hair extensions, tapped Conair/Rusk hair coloring for its specialties.Both Conair/Rusk coloring and SHE by SO.CAP.USA are Italian born companies, which place the highest value on hairdresser education and have become experts in their fields, according to a press statement from the brands.This coordination will combine SHE by SO.CAP.USA’s top-tier hair extension products and Conair/Rusk’s mastering of hair cutting and coloring.

By cross-training their educational teams, SHE by SO.CAP.USA and Conair/Rusk will be able to develop and reinforce an even stronger product for their participating salons and client.

“Colorists will no longer have to guess which extensions to order,” explains Jim Roberts, Conair/Rusk show and education director. “A colorist who uses Deepshine Haircolor understands that a level 6.8 is a rich chocolate tone,” Roberts says. “Being able to enhance that color with high-quality extensions by SHE by SO.CAP.USA permits the colorist to predict the results. For a stylist, having that confidence is overwhelming!”

More info:www.socapusa.com


Keep Up With Our Content. Subscribe To Happi Newsletters