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Master colorist has over 10 years’ experience in the professional beauty industry.
March 22, 2021
By: Melissa Meisel
Professional salon hair color and care product leader Rusk has partnered with renowned colorist Laura Gibson as its new artistic director. In this role, Gibson will aid in the education and training for the Rusk color portfolio and advise on the development of new color innovation. This collaboration is part of the brand’s strategy to revitalize their legacy portfolio of professional color offerings and steer the brand forward in future color endeavors. In other news, Rusk recently rolled out a 10-minute color product. Its color portfolio now includes a full line of color products including RUSKin10 Express Color, Deepshine permanent color, Demi-Permanent Liquid Gloss, semi-permanent color, developers, and lighteners for salon professionals to create any color imaginable for clients. For more on this launch, make sure to check out Happi’s hair color feature in May 2021. Insight On the Expert Gibson is a Master Colorist with over 10 years’ experience in the Professional Beauty Industry. Her expertise in Balayage and Handpainted Highlights makes her one of the most sought-after colorists, said the company. “Rusk color was developed for colorists by colorists and that’s exactly why we are so excited to have Laura join the team. Her expertise, color techniques, and great eye will be an outstanding asset as we work to bring awareness to our current offerings with education, social media, and develop new products to move the brand forward into the next phase,” said Mary Burns, CMO of Beauty Quest Group, owner of the Rusk brand. “I’m excited to be the Artistic Director for Rusk! To influence the charge in modernizing their education, content and color portfolio. Our goal, together, is to elevate the brand and our industry!” said Gibson. “It’s so amazing to be in a position with a brand like RUSK that allows me to give back and share my extensive knowledge. Beyond that, I am also thrilled to influence the development of relevant and engaging social content, and to develop new products that will be great tools for colorists to do their best work.”
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