Industry News

Sabrina Carpenter’s Sweet Tooth Fragrances Ships D2C in the UK, EU

Fragrance by Sabrina bucks the foul trend of long wait times, high shipping costs and increased carbon footprints by offering a more eco-conscious alternative for global fans.

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By: Lianna Albrizio

Associate Editor

She may be “short ‘n sweet,” but her fragrance sales are long and strong.

Sabrina Carpenter’s hit gourmand fragrance line, Sweet Tooth by Sabrina Carpenter, is now shipping direct to consumers across the UK and European Union (EU) via FragrancebySabrina.com.

The brand’s international direct-to-consumer expansion is powered by Scent Beauty, a fast-growing fragrance and beauty company reimagining how customers discover and receive premium scent experiences around the world. As part of its global infrastructure strategy, Scent Beauty now fulfills UK and EU orders from warehouses within those respective regions, enabling faster, lower-cost and more environmentally responsible shipping.

“At Scent Beauty, we’re committed to delivering the best fragrance and beauty experiences to consumers around the world,” said Steve Mormoris, CEO of Scent Beauty. “We believe everyone deserves easy, affordable and environmentally responsible ways to shop.”

While other fragrance lines ship internationally from the US, Fragrance by Sabrina bucks the foul trend of long wait times, high shipping costs and increased carbon footprints by offering a more eco-conscious alternative for global fans.

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