SAFEshopper Includes MuLondon Products

NEW ZEALAND: MuLondon’s entire organic skin care range has been included in SAFEshopper, a cruelty-free shopping guide produced by Save Animals From Exploitation (SAFE). All companies appearing in the guide have signed a legally binding statement confirming that they do not conduct animal testing of any cosmetic or household products or ingredients, nor do they sell their products to countries requiring animal testing by law.

“We are extremely pleased to welcome MuLondon to SAFEshopper, SAFE’s cruelty-free guide for New Zealand shoppers-on-the go. It’s exciting adding new companies to our growing list, because this means increased cruelty free options, which signifies less animal cruelty as well as more happy shoppers,” noted Amanda Sorrenson, head of marketing and communications, SAFE New Zealand.

“I am excited that SAFE New Zealand has added MuLondon to their SAFEshopper guide,” added Boris Zatezic, founder of MuLondon. “MuLondon has a strong stance against animal testing, and our listing in SAFEshopper shows our customers in New Zealand that this is an issue that’s important to us. The entire MuLondon range is listed as cruelty-free and suitable for vegetarians and vegans, which helps connect us with our growing audience of conscientious shoppers in Australasia.”

In other news, MuLondon has won a FSB London Business Green Award.

“Environmental practice is at the core of MuLondon, and it’s a huge honor to be recognized for our dedication to producing safe, effective and green skincare products. The ultimate winner here is nature, benefiting from more sustainable choices that we are all making as consumers and businesses,” said Zatezic.