Sales for Gangnam Glow More Than Double Six Months into Launch

Gangnam Glow is on a roll.

The six-month-old, fast-growing Amazon K-beauty brand has more than doubled its sales on the heels of its sunscreen launch.

The brand, which launched in December 2023 with the goal of providing customers with a glassy glow off its K-skincare technology, released Day Shield Perfect Sunscreen SPF 50 in April. One month into launch, North American Amazon sales spiked by a reported 236%, the brand said.

The product delivers radiance care using a formula that contains “high-potency” skincare ingredients that provide powerful UV protection, as well as protection from harmful environmental factors, per the brand.

Gangnam Glow’s flagship product, Vitamin C Serum, touts over 99% pure vitamin C to provide superior antioxidant, radiance and skin-firming benefits.

Based on skin data from 18,000 people, the product reduces irritation, a drawback of pure vitamin C, while enhancing the unique benefits of the sunshine vitamin, including radiance enhancement and antioxidant protection.

The product has reportedly proven 125-hour antioxidant protection, providing skin protection against free radicals caused by summer sun exposure. The antioxidant benefits of the Vitamin C Serum, when combined with the defense against UV and environmental aggressors provided by Day Shield Perfect Sunscreen, provide powerful protection, the brand says.

The brand also sells Rejunol Mucin Cream, which uses anti-aging ingredient PDRN, or salmon-derived skin conditioning – as the star ingredient. It improves skin vitality, with snail mucin and delivers all-in-one skincare benefits for skin tone/ texture improvement as well as soothing and moisturizing, per the brand.