Sales Slip at Nu Skin for 2014

Nu Skin Enterprises, Inc. posted fourth-quarter results with revenue that fell 4% to $609.6 million. The company reported full-year 2014 revenue decreased 19% to $2.57 billion.
 
“Our business performed as we expected for the quarter, and we look forward to a solid 2015,” said Truman Hunt, president and chief executive officer. “As we review the year, three factors impacted our results. First, our year-over-year comparisons were especially challenging considering that we were lapping a $550 million TR90 launch in the second half of 2013, our largest product introduction. Second, a strengthening US dollar negatively impacted revenue by more than $100 million in 2014, and by $24 million sequentially from the third to the fourth quarter. Third, the proactive steps we took early in 2014 in Mainland China to address a regulatory review impacted revenue significantly, although we stabilized revenue from the second to the fourth quarter. Despite the 2014 revenue decline, our three-year compounded annual revenue growth rate was 14 percent, reflecting longer-term business improvement.”
 
“We believe we are on course to renew constant-currency growth in 2015,” said Hunt. “We look forward to introducing new anti-aging products in both the nutrition and skin care categories during the second half of the year. On the nutrition front, we plan to introduce ageLOC Youth, our most advanced anti-aging supplement. We also plan to introduce ageLOC Me, an innovative anti-aging skin care system that enables consumers to personalize a daily regimen based on individual preferences and skin care needs. In the Americas and Greater China we plan to launch our new essential oil lines. Early sales leader enthusiasm, encouraging consumer testing, and the size of each of these product categories lead us to believe these products will be important business drivers,” concluded Hunt.