Sally Beauty Picks Up Design Essentials

As women of color continue to break through beauty barriers, hair care brand Design Essentials will bring its Design Essentials Natural line within reach to consumers at Sally Beauty Supply Stores nationwide during Black History Month, kicking off today.

This retail debut marks the first time in the brand’s more than 20-year history when select Design Essentials products will be made available to consumers outside the doors of salons. Manufactured by McBride Research Laboratories (MRL), Design Essentials has been renowned for more than two decades as a global hair care brand comprised of premium salon-quality products.

“As an iconic brand with more than 20 years in the black hair care industry, we thought it would be fitting to have our natural products within reach of women who are embracing and making a statement through their natural beauty,” says Tracey Gibson, director of marketing for McBride Research Laboratories. “Throughout Black History, we’ve seen so many icons like Pam Grier, Angela Davis, Chaka Khan, and more recently, starlets like Chrisette Michele, Solange Knowlesand Jill Scottshowcase their natural beauty to the world. With the retail launch of Design Essentials Natural, we are proud to give consumers access to our salon-quality products so that they too can bask in their natural glory.”

More info: www.designessentialsnatural.com as well as Design Essentials on Facebook (facebook.com/DesignEssentials) and Twitter (@DesignEssntials).