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Sally Hansen Looks to Tracy Reese for Next Collection

Fall 2010 hues are the 'new neutrals' at Fashion Week.

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By: TOM BRANNA

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The new neutrals are deep, smoky nail shades inspired by modern runway designs – and the next fashionable collaboration between nail color expert Sally Hansen and designer Tracy Reese. For the ninth season in a row, Sally Hansen has joined forces with fashion icon Tracy Reese to develop the season’s essential accessory: stark nail lacquers inspired by Reese’s fall collection.

For Fall 2010, the shades in the Tracy Reese for Sally Hansen Collection reflect this emphasis on natural tones, urban inspiration and layering. On the runway, Reese layered black lace over the nude shade “Wet Clay” to create a custom textured look.

The five new shades in the nail color collection are made with Sally Hansen Complete Salon Manicure, an all-in-one formula that combines the benefits of a base coat, strengthener, growth treatment, rich color and top coat in a single multi-tasking polish. The patented formula features the most advanced lacquer technology, concentrated high-intensity color, and encapsulated treatment sphere of Vita-Care Technology.

“We’re so thrilled to be joining forces with Tracy Reese once again,” says Bill Boraczek, senior vice president of cosmetics marketing, Coty Beauty U.S. “We love working with her season after season because she always brings her uniquely feminine sensibility to Sally Hansen shades, creating a fashion-forward collection that truly works for every woman.”

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