Sally Hansen and DreamWorks Create Joy-Bomb Nail Polish for New Trolls Movie

Sally Hansen, a Coty-owned company, has partnered DreamWorks Animation to create a new nail polish collection for the newest chapter of  the Trolls musical franchise, Trolls Band Together.

 

The Sally Hansen Insta-Dri x Trolls limited-edition collection will launch ahead of the film’s Nov. 17 release.

 

Inspired by DreamWorks' Trolls characters, the Sally Hansen Insta-Dri x Trolls collection features eight new pearl and crème finish shades that reflect the colorful energy of the Trolls universe, according to the brand. From “Popalicious” pinks inspired by Poppy to bold “Bandtastic” blues celebrating Branch’s boy-band days, Sally Hansen’s Insta-Dri technology features a 3-in-1 formula with a built-in base and topcoat that dries in 60 seconds.

 

“Sally Hansen is so excited to partner with Trolls Band Together for such a fun collection in a kaleidoscope of colors,” said Celia Tombalakian, global vice president for Sally Hansen. “The Sally Hansen Insta-Dri x Trolls collection is designed to bring joy, creativity and self-expression to everyone who wears it, just like the Trolls. These vibrant colors are sure to add a little pop and shine to our customer’s next manicure.”

 

The Sally Hansen Insta-Dri x Trolls collection features a range of hues inspired by the colorful world of Trolls including: Popalicious (crème pink); Viva Power (pearl yellow); Here We Go Again! (crème blue); Vacay Island (crème purple); Hole ‘N Fun (pearl black); Sisterhood (pearl pink); Bandtastic (crème blue); and Mount Rageous (pearl purple).

 

The limited-edition special packaging displays the Trolls logo and icons inspired by the Mount Rageous Gemstones on the front of the classic Insta-Dri bottle.

 

The Sally Hansen x Trolls collection is available in drugstore, food and e-commerce retailers nationwide.
 

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