Sally Hansen Unveils Virtual Try-On Tool with Perfect Corp.

Sally Hansen this week unveiled an advanced virtual try-on tool allowing consumers to easily experience hundreds of Sally Hansen nail color options in an augmented reality environment, available from any mobile device.

 

The nail brand teamed up with Perfect Corp., a leading beauty and fashion-tech solutions provider, to create a first-to-market application of Perfect Corp.’s Agile Hand Technology. The next-generation virtual experience lets consumers see their selected nail color on a live moving image of their own hand. They can easily experiment with the wide-ranging shades Sally Hansen offers without the mess, before purchasing. This makes for a completely new shopping experience, whether buying online or in-person, that makes testing nail polish accessible and hygienic.

 

The tool will first roll out in the U.S. with other markets to follow.

 

“Our partnership with Perfect Corp. is accelerating Coty’s digital journey and unlocking the best digital user experience for beauty lovers everywhere,” said Jean-Denis Mariani, chief digital officer at Coty, home to the Sally Hansen brand.

 

“Coty's precise interactive digital nail try-on experiences for Sally Hansen are a perfect example of leading brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech,” added Alice Chang, Perfect Corp. founder and CEO. 

 

Coty entered into a strategic, multi-channel agreement with Perfect Corp. late last year promising to embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands. The Sally Hansen virtual try-on tool is the first technology solution applied since the partnership formed, with an expectation for additional activations to come, including virtual try-on, online skin diagnostics and data-driven personalization, across Coty’s broad portfolio of cosmetics, skin and fragrance brands. The Sally Hansen virtual try on tool is free and available on any mobile device via SallyHansen.com.