Salon Selectives Acquires Rights To Daily Defense

“We are extremely excited about the addition of this popular brand to our portfolio of personal and hair care products”, said Jack Wilkinson, principal of Salon Selectives Inc.“The addition of Daily Defense provides us with two world class brands that we can offer at affordable prices to value conscious women around the world.”

Ved Singh, president of New Windsor Brands LLC and previous gatekeeper of the brand, reinforced the benefits of this transaction saying, “We believe the marketing and distribution synergies already in place for Salon Selectiveswill enable them to deliver exceptionally priced value to consumers with a premium quality product.”

According to Wilkinson, “Women love these brands. We believe that Daily Defense is perfectly positioned for those consumers who look for brands they can trust at prices they can afford and look forward to launching a full range of products that serve this customers’ needs.”