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Salon Services Rebound as ‘Waxed & Vaxxed’ Becomes the Norm

Waxing appointments jump 119% and spray tans surge 126%, according to Booksy.

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By: TOM BRANNA

Editor

Consumers are heading back to beauty salons. With lockdowns lifted, salons reopened and vaccines widely available, the US has seen a rush back to beauty services—up 87% from this time last year. According to Booksy, waxing appointments are up 119% from a year ago, underscoring the popularity of the phrase, “waxed and vaxxed.”

Booksy is a beauty and wellness appointment app with 13 million users. Other in-demand services, according to Booksy, include:
• Spray tan, up 126%
• Anti-cellulite massage, up 82%; and 
Botox, up 167%.

The data underscores consumer energy, excitement and a joyous return to self-care practices, acccording to Booksy.

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