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Providing products for Sandestin Golf and Beach Resort, Hotel Effie and more.
May 28, 2021
By: Christine Esposito
Editor-in-Chief
Sandestin Golf and Beach Resort, Cottage Rental Agency and the new Hotel Effie will feature Lather products as part of a new in-room amenity partnership. The partnership with Sandestin Investments features products from four of Lather’s bath and spa collections to be displayed in the rooms for guests of the resort and vacation rentals to indulge. “We could not be more excited to partner with Lather for our in-room amenities, as well as a spa partner at Hotel Effie,” said Sara Becnel, VP of development and general manager of Sandestin Golf and Beach Resort. “In the search for the perfect partner, it was important that we found a company whose products were free of synthetic fragrances and colors, as well as paraben, sulfate and cruelty free. Lather checked all of those boxes, in addition to providing a product that is luxurious but not pretentious.” Founded in 1999 by Emilie Hoyt, Lather offers body, face, hair and home care products. The company has freestanding stores in Pasadena, CA, Long Beach, CA, Phoenix, AZ, Atlanta, GA and Fairfax, VA.
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