SC Johnson Extends Ingredient Info Program to Europe

SC Johnson has expanded its global ingredient transparency program and industry-leading website, www.whatsinsidescjohnson.com, across Europe, offering consumers a comprehensive list of product ingredients for such iconic brands as Glade, Mr. Muscle, Raid, Pledge, Duck and Autan. The move makes SC Johnson the first major consumer packaged goods company to list specific fragrance ingredients for products sold in Europe, and marks an important step in the company’s long-term efforts to transform ingredient transparency, the Racine, WI-based company said.

The company’s whatsinsidescjohnson.co.uk ingredient website is mobile friendly and helps consumers in Europe easily access and understand ingredient information. The site now includes the majority of more than 3,000 products sold by SC Johnson in 25 countries across Europe including Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and United Kingdom; with more to come. The website also provides a listing of specific fragrance ingredients for many of the products sold, versus simply listing “fragrance” or “parfum.”

“We believe consumers should know a product’s ingredients so they can make educated choices about what they bring into their homes,” said Fisk Johnson, chairman and CEO of SC Johnson. “Providing ingredient transparency allows for straightforward dialogue about specific ingredients.”

In a recent survey that the company conducted with European consumers, SC Johnson found that a full two-thirds said it was important for consumer packaged goods companies to be transparent about ingredients.

SC Johnson says it is going far beyond the EU regulatory requirements of providing basic product information with the whatsinsidescjohnson.com website, which provides an easy-to-understand list of ingredients for each product and background information on why certain ingredients are used. The products are organized by language and brand with images of the actual products by country, making them easily recognizable and accessible.