SC Johnson Launches Nature’s Source

S.C. Johnson is joining the growing list of household product companies to roll out a line of “green” cleaners with the launch of Nature’s Source.

“SC Johnson has a long-standing commitment to the environment and doing what’s right for future generations – and an equally long legacy of meeting families’ evolving needs,” said Kelly Semrau, SC Johnson vice president of global public affairs and communication. “Nature’s Source is our answer for those who want a natural choice in cleaners that is widely available, affordable and gets the job done right.”

According to research conducted by Harris Interactive, the majority of parents (62%) are interested in using natural cleaners to benefit their family’s health—always a top priority, but especially at certain stages, like when a new baby comes home or children begin crawling around the house. But 44% don’t think that natural cleaners are as effective as traditional cleaners.

SC Johnson maintains that not only are Nature’s Source cleaners more than 99% natural, but they also tackle tough cleaning jobs with the power of Windex and Scrubbing Bubbles, trusted brand names. The products clean naturally and effectively, leaving nothing behind but a fresh scent.

According to the Nature’s Source Natural Living Survey, only 44% of parents think their family is doing enough to live naturally. While they might like to “do more,” 63% believe it would be difficult. The top three obstacles are:
  1. They think it is too expensive (54%).
  2. They are suffering from eco-confusion, meaning they are confused as to
     what natural activities and products are effective (20%).
  3. They think it is inconvenient to purchase the appropriate products or
     tools needed (17%).

The Nature’s Source product line is a solution for parents seeking affordable, effective and widely available natural cleaners. The line includes the following four cleaners:

• Nature’s Source Natural Glass & Surface Cleaner by Windex- Safely
     cleans glass, mirrors, chrome fixtures, stainless steel and more,
     leaving behind a brilliant shine

• Nature’s Source Natural All-Purpose Cleaner by Scrubbing Bubbles-
     Naturally tackles grease and grime on countertops, stainless steel,
     appliances and more

• Nature’s Source Natural Bathroom Cleaner by Scrubbing Bubbles
     -Powerfully removes tough soap scum and grime on glazed ceramic tile,
     stainless steel, chrome fixtures, fiberglass and more
 
•. Nature’s Source Natural Toilet Bowl Cleaner by Scrubbing Bubbles-
     Naturally removes organic and hard water stains while deodorizing with
     a fresh scent

According to SC Johnson, all four Nature’s Source products were recently recognized for safer chemistry by the Environmental Protection Agency’s (EPA) Design for the Environment (DfE) partnership program. In addition, they use plant-based, biodegradable cleaners; they are sold in recyclable bottles; ingredients are listed on the bottles; they do not contain ammonia, bleach or phosphorus; they meet SC Johnson’s Greenlist criteria for sourcing ingredients; and they are partly produced by renewable energy from a local landfill.

Convenience and cost matter, especially to families, and Nature’s Source cleaners are as easy to find as they are on the wallet. With the manufacturer’s suggested retail price (MSRP) for Nature’s Source Natural Glass & Surface Cleaner being $3.69 and the MSRP for the Nature’s Source Natural All-Purpose, Bathroom and Toilet Bowl Cleaners being $3.49, Nature’s Source products are affordable and are available in grocery, mass merchandise, drug, and do-it-yourself stores nationwide.

More info: www.NaturesSourceCleaners.com