Scalp Spas & Microneedling Lead Hair Salon Trends for Fall 2024

There was a time when hair salon menus were limited to just wash, cut and style. However, hair services have evolved significantly in recent years. Today, there are even specialized salons dedicated solely to scalp treatments, including Japanese head spas in New York with month-long wait times.

The fastest growing hair services are scalp spas and hair microneedling, according to Spate in recent data. 

Scalp Spas

Scalp spas have an average of 5.4K monthly searches and a +152.7% growth in searches compared to last year. Interestingly, searches for head spas have seen a recent decline in Google trends. Branding is key, and preexisting head spas or brands looking to enter this market should consider pivoting their language to “scalp spa.” On TikTok, the hashtag #scalpspa receives an average of 1.2M weekly views and has seen a +29.4% increase quarter-over-quarter. Scalp products are also trending on the platform, with a +286.0% YoY growth and 29.7M average weekly views. Top hashtags include #scalpcare, #scalptreatment, #scalpscrubbing, #scalpoiling and #scalpdetox. Consumers are clearly obsessed with their scalp, as evidenced by the growing interest in scalp serums, which have seen a +34.2% YoY growth and 12.4K average monthly searches on Google.

Hair Microneedling

Hair microneedling has an average of 12.4K monthly searches and a +58.9% growth in searches compared to last year. Most consumers are searching for microneedling for hair loss and microneedling for hair growth as they seek effective solutions. Since many are already familiar with microneedling for skincare, the concept isn’t entirely new to them. However, before they go under the needle, consumers are looking for proof that this treatment works, turning to platforms like Reddit and before and after pictures. To reassure potential customers, brands and establishments should build credibility through expert testimonials, before and after videos on social media and positive reviews.