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New report outlines the future of fragrance.
April 23, 2015
By: Melissa Meisel
According to the findings of Seven Scent’s new global trends forecast, three fragrance notes are set to take off in Spring-Summer 2016 are praline, sorbets and freesia. “The story for next summer is playful, sassy and relaxed; reflecting a shift towards brighter days and stylish outdoor living. We expect to see gourmand notes used to add depth and sweetness to compositions, while freesia will blossom in floral accords to create a delicate yet distinctive note,” predicts Miri Scott, insight manager for Seven Scent. “Our research provides valuable market insights into future fragrance directions and allows us to create our own concepts which feed into these trends. For instance, the emphasis on sugary notes – in the context of the strong consumer retro revival – is the driving trend behind a number of fragrances we have created for Imperial Leather’s new ‘Sweets’ range of shower creams.” Launched in March exclusively with UK retailer Tesco, Imperial Leather’s new Sweets range features confectionery fragrances. The new fragrance collection created for Imperial Leather also supports one of three key Spring/Summer 2016 fragrance trends defined in Seven’s research as ‘Sugar Rush;’ where youth-led pop culture influences a sugary sweet, fruity fragrance direction. The two additional fragrance stories Seven expects to see emerge next year are: Linear Landscapes: aromatic, woody notes blend with leathery notes and creamy, soft cashmere to evoke a natural simplicity. Print Pop: vibrant and bold, fruity characteristics with accents of cool mint and gentle florals will create signature scents with a twist. Launched by PZ Cussons as a stand-alone business in May 2010, Seven Scent Ltd has over 25 years experience of supplying fragrance to global markets. More info: www.sevenscent.co.uk
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