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Schick Intuition Sponsors Grammy-Nominated Cassadee Pope’s The Hereditary Tour

Campaign spotlights a seamless necessity of on-the-go self-care.

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By: Lianna Albrizio

Associate Editor

Schick Intuition is going on tour this summer in partnership with Grammy Award-nominated singer-songwriter and winner of NBC’s “The Voice,” Cassadee Pope, to sponsor her 14-city summer headline tour, The Hereditary Tour.

Schick Intuition will be on the road with Pope to help underscore Schick Intuition’s commitment to effortless self-care as both parties will collaborate to create empowering original branded content featuring Pope’s new song “Eye Contact.”

At all 14 stops, fans will have the opportunity to engage with Schick Intuition and Cassadee via QR code for a chance to win products and autographed merchandise.

“Schick Intuition strives to enable effortless moments of self-care, especially in the lives of those who are busy and tight on time, but who still want a comfortable smooth shave,” said Melissa Rossi, brand strategy manager for Schick Intuition at Edgewell Personal Care.

Schick Intuition is a 2-in-1 razor with a built-in soap bar that lathers and shaves in one easy step. Made with natural fragrances and organic aloe, the smooth-gliding four-blade cartridge hugs the contours of the legs and body.

Pope said she appreciates Schick Intuition razors’ “hassle-free” design, which eliminates the need for shave gel and helps in a seamless preparation for concerts.

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