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Schick Quattro Partners with Katy Perry

Razor brand to sponsor singer's summer tour.

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By: TOM BRANNA

Editor

Schick Quattro for Women razors has signed on as an official partner of the Katy Perry California Dreams 2011 North American summer tour.


Partnering with Katy Perry is part of the SchickQuattro for Women”DareTo Be Spontaneous” promotion which will run through the summer. The theme of spontaneity is woven throughout all elements, tying to the brand promise that SchickQuattro for Womenrazors provide a shave so smooth, you could skip a shave or two.

“Schick Quattro for Women is thrilled to be working with Katy. She embodies the brand’s spontaneous spirit which allows women to be ready for everything,” said Christine Galotti, brand manager.

In connection with the announcement, the brand has placed special Valentine’s Day themed promotion on the Schick Quattro for Women Facebook page. Fans can log on to the Facebook page to visit the “Katy Perry” tab where they can send Katy Perry-themed Valentine’s Day e-cards.


In addition to the Facebook page, consumers can also log onto Twitter to follow SchickQuattro for Women via @SchickQuattroforWomen and Katy Perry at: @katyperry.

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