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Schwarzkopf Sponsors ‘Project Runway All Stars’

TV collaboration is a first for brand.

Henkel’s hair care brand Schwarzkopf is embarking on its first TV network collaboration with Lifetime's Project Runway All Stars. Schwarzkopf has been named the official hair care sponsor of season five, which premiers tonight.

This season, Project Runway All Stars welcomes returning host, Alyssa Milano, alongside judges Isaac Mizrahi and Georgina Chapman.
Linh Nyung will also join the team as lead hairstylist to transform the model's runway looks in the official Schwarzkopf Hair Studio with the complete range of Schwarzkopf essence Ultime and Schwarzkopf styliste Ultime products.
“We are very excited to be the official hair sponsor of Lifetime's Project Runway All Stars,” said Nadine Berghaus, responsible for Henkel's hair business in the US market. “We are passionate about offering high performing hair care and styling products for every consumer so that they can create their own runway look at home. Therefore the sponsorship between Project Runway All Stars and Schwarzkopf is a perfect fit.”
In addition to being the official hair care sponsor, Schwarzkopf will be running a sweepstakes throughout the season beginning on Feb. 18, 2016 where they will be giving away grand prizes including a trip to New York.

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