Seacrest Partners with Crest, Scope

He’s known to keep a travel-size bottle of Scope in his glove compartment and his name is Ryan Seacrest, so it was really only a matter of time before he partnered with Crest and Scope. The “E! News” anchor and “American Idol” staple has signed a yearlong deal with Crest and Scope.

The partnership includes print and broadcast advertising, an interactive campaign, in-store promotions and public relations appearances. This fall, there will be a chance for consumers to tap into Seacrest’s confidence through new Crest and Scope products and a consumer contest that puts a lucky consumer and her friends in the spotlight.

In addition, Crest and Scope will match Seacrest’s personal donation to the charity Operation Smile.

“We’re excited to work with Ryan as he truly embodies the confidence that Crest and Scope represent,” said Diane Dietz, general manager, P&G North American Oral Care. “And, of course, he has one of the brightest and freshest smiles in Hollywood!”