Sebastian Professional Launches New Line

The latest creation at Coty is Sebastian Professional’s Effortless Texture collection. Targeting “creative freedom and imperfect hair,” the range features an anti-residue clarifying shampoo gentle enough for daily usage; a Pre-Styling Conditioner for heat protection and color safe treatment. A Shaper ID finishing texturizing spray offers UV protection and 48-hour humidity fighting.
 
“We wanted today’s frenetic, hyper style-conscious city dwellers to have it all without compromise – and that’s precisely what we’ve achieved. Busy fashionistas on-the-go can look as done or undone as they want – as perfectly messy as they need to be – without ever having to waste a second of their jam packed day on unnecessary styling. We couldn’t be prouder of these products,” said Sebastian Artistic Director Shay Dempsey.