Secret Unveils Super Bowl Ad

Secret Deodorant has revealed its new Super Bowl ad called “The Secret Kicker,” which will air during the official Super Bowl Pregame Show. It aims to spark a dialogue about the possibility of women playing at football’s highest level – the NFL. Starring US soccer players Carli Lloyd and Crystal Dunn, the ad is the latest from the P&G brand to prominently highlight women’s social issues.
 




“More than two-thirds of girls believe that society doesn’t encourage women to play sports,” said Sara Saunders, associate brand director, Secret. “We’re setting out to change this notion by spotlighting world-class female athletes on a field where gender equality is not yet the norm. Whether or not a woman wants to play football, shouldn’t she at least be able to consider it a possibility? We believe that there are some things women shouldn’t have to sweat – and equal opportunity is one of them.”

“I am so incredibly proud to be a part of this campaign, and I am thrilled that a brand like Secret is bold enough to make a statement like this during such a major moment in sports,” shaid Lloyd. “While I’ve been vocal about my ambitions to play football professionally, this message is so much bigger than football – it’s about showing to women and girls that it’s okay to set big goals for themselves and to aspire to be more than what they think is possible. I want to show people what a truly equal world can look like, and ‘The Secret Kicker’ does just that.”
 
 “The Super Bowl is one of the biggest sporting events in the world, and we are excited that brands like Secret continue to use this moment to share such important messages with our audience,” said Samantha Rapoport, senior director of diversity and inclusion at the National Football League. “Throughout the NFL, we welcome passionate players of all backgrounds and of any gender to be part of our team both on and off the field. We are proud to stand with Secret to celebrate the progress that has been made and to show everyone what the future of football could look like.”