SeneGence Expands Into Italy

After 11 years of growth in the US, Australia, Canada, and more recently, Indonesia and the United Kingdom, SeneGence International, a direct sales company specializing in long-lasting cosmetics and anti-aging skin care, has now expanded into Italy. Consumers in the region will now have the opportunity to purchase over 50 different shades of patented longwear LipSense liquid lip color, as well as eight shades of LipSense Gloss and Ooops! Remover.

“As my husband, Ben and I have traveled the world we’ve found that women everywhere are looking for lip color and color cosmetics that stay on and make skin more beautiful, regardless of skin tone or language spoken. The language of beauty is universal; so too is the demand for products that really work. Based on our research, Italy is but one of a large number of countries that provides a great market for continued expansion of our company,” said SeneGence Founder and CEO Joni Rogers-Kante.

According to unipro.org, the Italian Association of Cosmetic Industries, the Italian cosmetics industry grew by 5.2% in 2010.

The company also recently named Victoria Knott as its new international marketing manager. In her new position Knott will be responsible for developing internal and external relationships to help steer SeneGence‘s global expansion, according to the company. She will also help to develop a comprehensive branding program of SeneGence products and the business model to drive key initiatives within the International operating group. As well, she will help maintain brand consistency in all new markets.