Sephora Launches iPhone App

Consumers are on the move, and Sephora knows it. As a result, the beauty marketer debuted Sephora to Go, a new app for iPhone.

According to the company, Sephora to Go melds the ease and functionality of the unique features available through the mobile commerce site m.sephora.com, with additional exclusive features just for the app, including scanning and video.Sephora to Go is free on iTunes and can be used on the iPhone, iPod Touch and iPad devices with an OS 3.1 or later.

“Sephora clients value innovation in beauty products as well as how to shop for beauty products. With the launch of our new Sephora to Go app, we are providing our clients with unique features from Sephora available at their fingertips,” said Julie Bornstein, senior vice president of Sephora Direct.”We are committed to leveraging the newest technologies to bring increased functionality and features to our clients – from SephoraMobile, to our recently launched BeautyTalk community and now, our iPhone app.

“Our app redefines shopping at Sephora for iPhone users and makes it even more exciting to be a Beauty Insider by providing our customers an innovative, fun and engaging shopping experience, no matter how they shop with us.”

The app allows users buy products, see the latest product launches, check out Sephora how-to and product video clips, read ratings and reviews, look up previous purchases, access Beauty Insider accounts and create shopping lists.

To download the free Sephora to Go App for iPhone, iPod Touch and iPad devices, search “Sephora” in the iTunes store.