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Partners with direct cosmetic sales hub JD.com.
May 14, 2015
By: Melissa Meisel
In its latest global expansion, Sephora launches its first and only Chinese online flagship store on JD.com, China's largest online direct sales company. According to the company, this marks a significant step forward for Sephora, the leading beauty retailer of LVMH Group, in its e-commerce and overall retail strategy for China. Upon launch, Sephora's site will be the largest cosmetics store on JD.com's platform, featuring over 1,200 items from more than 70 leading international cosmetic brands, including Dior, Guerlain, Givenchy, Benefit and Kenzoki, among dozens of others.
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