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The ‘It’s Time’ video release coincides with the start of Sephora’s annual ‘Give Something Beautiful’ campaign.
November 3, 2025
By: Lianna Albrizio
Associate Editor
Sephora is kicking off holiday 2025 with The Queen of Christmas, legendary recording artist Mariah Carey.
“The holidays are a time to celebrate and spread joy, I’m so excited to kick off the season with Sephora,” said Carey. “It’s all about creating those magical moments that make you feel glamorous from the inside out.”
The “It’s Time” video release coincides with the start of Sephora’s annual “Give Something Beautiful” Campaign, and Sephora Savings Event (which runs through Nov. 10), where beauty lovers can score deals on most-loved products, and snag limited-edition holiday gift sets. Also available to shop on Sephora.com is a curated selection of Carey’s favorite beauty products.
Watch the video here:
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