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Hair thinning fix is new for retailer.
April 18, 2013
By: TOM BRANNA
Editor
Toppik, Inc., a maker of cosmetics treatments for thin or thinning hair, is now available online at Sephora.com. Toppik Hair Building Fibers is billed as a revolutionary way of concealing thinning hair. The product uses colored natural keratin fiber that is statically charged to bond to even the finest hair. It is undetectable to look at and is designed to withstand wind, rain and perspiration, according to the company. “Toppik is a well kept secret among beauty professionals because it instantly and naturally fixes the appearance of thinning hair. In the marketplace, we are seeing a growing openness about concern about thinning hair, even among younger women,” remarked Priya Venkatesh, VP of merchandising, Sephora. “Through our partnership with Toppik, we aim to fill an important void in beauty retail
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