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Serena Williams Serves Up New Shades for OPI

Popular ‘Shatter’ finish will gain red and white variations, too.

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By: TOM BRANNA

Editor

OPI captures tennis superstar Serena Williams’ winning spirit with four additions to the Glam Slam! collection, including two new shades of the fashionable, must-have Shatter – Red and White.Launching in conjunction with the French Open, Glam Slam! France celebrates with two duo-packs for four unbeatable looks, according to the company.

The first lacquer set includes Spark de Triomphe (a silver glitter), paired with White Shatter. Once applied over completely dried Nail Lacquer, Shatter begins to crackle, leaving behind a two-texture pattern on each nail. The second lacquer set features Rally Pretty Pink (a shimmering sunset-pink) paired with Red Shatter.

“We are very excited to continue working with tennis superstar Serena Williams to launch the next Glam Slam! shades,” said Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “France is a country with a rich history in fashion and setting trends. These four new color options are ideal for showcasing your own personal style, à la Serena, whether worn alone or overlaid with Shatter for instant nail art.”

“Whether I’m on or off the court, style is important,” said Williams. “In addition to watching the runways for the latest trends, I think it’s important to add my own unique elements. With the new White and Red Shatter, I can customize my nails for a high-fashion take on the classically elegant silver and sunset shades in the Glam Slam! France collection.”

New shades in the Glam Slam! collection will be introduced to coincide with each of the four major tournaments, beginning with the Australian Open in January 2011, followed by launches in May 2011 for the French Open, June 2011 for Wimbledon and August 2011 for the U.S. Open.


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