Seven Set For Global Sales Push

Seven, the specialist fragrance subsidiary of global consumer products group PZ Cussons, reports strong interest from international markets and a positive first year operating as a stand-alone business.

The launch of the UK-based company in May 2010 followed major investment in a new state-of-the-art compounding facility and the re-structuring of internal resources to form a commercially robust organization.With a separate identity and highly experienced team, Seven has created a strong platform from which to offer its perfumery and compounding expertise to an international audience.While it continues to supply PZ Cussons, the company is now actively seeking to broaden its customer base outside personal care and household to reach a broader spectrum of global industry sectors.

Neil Weaver, managing director at Seven, comments:“Establishing the fragrance business as a company in its own right was a strategic move based on the obvious commercial value that our service can offer a much broader audience.The transition to Seven focused on ensuring we had the capacity and infrastructure to operate independently – investment in our new compounding facilities and selective key appointments to strengthen our external team were all part of this development phase.

“Whilst we have continued to grow business within the personal care and household sectors, we are also exploring new opportunities in very different and exciting application areas.Having spent years working as part of one commercial team, we are now in a position to apply the same proven techniques and enthusiasm to a much more diverse customer base – but always with the same focus on delivering fragrance solutions which add value to their business.”


More info: www.sevenscent.co.uk