Seventh Generation Appoints Kathleen O’Brien As Its New Chief Executive Officer

Seventh Generation, a leader in plant-based household cleaning products, has named Kathleen O’Brien Chief Executive Officer (CEO).

O’Brien’s leadership will usher in the next phase of the company’s journey, focusing on accelerating growth, advancing innovation and championing its mission to create a healthier, more sustainable and equitable future for the next seven generations, per brand officials.

The new position marks O’Brien’s return to Seventh Generation where she previously served as vice president of sales. Within that role, she was responsible for driving revenue growth across product lines for the business and developed a deep understanding of the brand’s approach to business with sustainability at its core.

As CEO, O’Brien is focused on recruiting new consumers, innovating in service of the consumer and proving the triple bottom line – that a company can successfully pursue profit while also benefiting people and planet, officials said.

“Seventh Generation has always been bigger than the products it makes – with a steadfast commitment to standards, sustainability and as a champion B-Corp. I’ve carried its values with me throughout my career as a leader in mission-driven business,” said Seventh Generation CEO O’Brien. “I’m honored to take on this role to bring new growth and innovation to the green cleaning category while also championing our mission.”

Prior to rejoining Seventh Generation, O’Brien served as North America CEO for Weleda, a global leader in clean beauty. In this role, she spearheaded business growth with a mission-oriented mindset by emphasizing sustainability through ethical sourcing, collaborative farming partnerships and the use of natural ingredients. Her career began in sales at Unilever before moving to marketplace initiatives at PepsiCo.